Upward Home is a blog written by Chris Ray, who is the CEO at Ramey, an advertising firm that has worked with ClimateMaster on advertising and messaging to geothermal consumers.

His blog is all about marketing for high-end home brands, like ClimateMaster, and how to market better to those who buy those brands.

We hope you enjoy his blogs and learn a little more about the audience to whom we are selling!

• Life Begins at the End of Your Comfort ZoneSource: Upward Home BlogPublished on 2017-04-19
• Micro Influencers, Major Results.Source: Upward Home BlogPublished on 2017-03-27
• A Tale of Two CitiesSource: Upward Home BlogPublished on 2017-02-09
• Generational Marketing: Change Your Approach, Not Your ProductSource: Upward Home BlogPublished on 2017-01-30
• Launching Your Brand UpmarketSource: Upward Home BlogPublished on 2017-01-19
• How to Humanize Your High-End BrandSource: Upward Home BlogPublished on 2016-12-16
• How to Navigate the Slowdown for High-End BrandsSource: Upward Home BlogPublished on 2016-10-31
• Are We (Finally) on the Edge of the Smart-Home Revolution?Source: Upward Home BlogPublished on 2016-09-07
• Are Premium Brands Unlucky in This Election Year?Source: Upward Home BlogPublished on 2016-08-23
• Why You Should Ban the L-Word NowSource: Upward Home BlogPublished on 2016-07-12
• How to Find Your Flow When the Market Doesn’t GrowSource: Upward Home BlogPublished on 2016-06-20
• High-End Brands and Extra-Sensory AffluentsSource: Upward Home BlogPublished on 2016-01-31
• Your Favorite 2015 Upward Home PostsSource: Upward Home BlogPublished on 2016-01-26
• The 2015 Checklist for High-End Home BrandsSource: Upward Home BlogPublished on 2015-11-20
• Another Smart Way to Segment Affluent ConsumersSource: Upward Home BlogPublished on 2015-11-20